This one is the single biggest factor to increase or decrease your website traffic. And point to be noted is that you can do it in seconds and again fact should be noted that mostly this is not done properly.

I am talking about Title Tag of your webpage. Search engines and users both give much consideration to the title of the page or site.

To do it effectively never ever waste this precious space with stopping/common words like “of”, “and”, “by”… And also never ever use like the words “Homepage”, “Main Page” only in title tag. Some sites also have only their domain name in title tag. It is also not a best use of title tag.

Best method to benefit from title tag is to include main keywords and phrase in it. To do it effectively you can use the Overture Keyword tool to grab the main searched phrase related to your website and include it in the title of the page.

For example if you site is related to self help books and your domain name is like www.bestbooks.com. the best title should be like something “Free Self Help Books” instead of just bestbook.com.

Note that the suggested phrase in title is the one phrase searched very much by the users finding online for self help books. To justify the word free in your title tag, you can offer one free ebook on your site which can also help you to make LIST. This will multiply your existing website traffic